Best for Beginners
Simple robo-advisor owned by Aviva. Choose from 5 risk levels and let them manage your money. ISA, Junior ISA, and general accounts from just £1.
Wealthify is a managed investment service, owned by Aviva, aimed squarely at people starting with small amounts.
Low minimums are the point. You can begin with a very small sum, which removes the main practical barrier for new investors.
Who it suits. Beginners starting with modest amounts who want a portfolio built for them, and anyone who finds platform choice paralysing enough to prevent starting at all.
Worth knowing. The ethical portfolio option is genuinely constructed rather than cosmetic, which is not universal. As balances grow, the percentage-based management fee becomes worth reviewing against cheaper DIY alternatives.