Best Research Tools
One of the world's largest investment managers offering a wide range of funds, shares, and ETFs. ISA, SIPP, and Junior ISA available with strong research tools.
Fidelity Personal Investing is a large, long-established platform with a full research offering and a fee structure that becomes more attractive as balances grow.
Its strength is breadth and support. Fund research, model portfolios and guidance are all substantial, which matters more to investors who want help choosing than to those who already know what they want.
Who it suits. Investors with larger balances who value research and telephone support, and anyone wanting ISA, SIPP and Junior ISA under one roof.
Worth knowing. Fidelity's percentage-based platform fee is capped for shares but applies in full to funds, so the arithmetic depends heavily on what you hold. Run the numbers against a flat-fee platform if your balance is substantial.