Best Simplified App
Simplified investing app from AJ Bell. Pre-selected range of funds and ETFs designed for beginners. Low 0.15% platform fee. ISA and SIPP available.
Dodl is AJ Bell's simplified, app-based platform — a deliberately stripped-back version of its full offering, with a low percentage fee and a curated shortlist of investments.
The restriction is intentional. Rather than thousands of funds, Dodl offers a small selection, which removes the paralysis that stops beginners starting.
Who it suits. New investors who want low costs and a short list to choose from, with the reassurance of an established parent business.
Worth knowing. Dodl has a minimum monthly charge, which makes it proportionally expensive on very small balances. If you outgrow the limited investment range, moving to full AJ Bell is straightforward.