Aviva Life Insurance vs Direct Line: an honest side-by-side on fees, features and who each one actually suits. Compare both insurance in one place.
| Aviva Life Insurance | Direct Line | |
|---|---|---|
| Our score | 8.9/10 | 8.6/10 |
| Fees | Mid | Mid |
| Summary | Best Life Insurance | Best Direct-Only |
Level term and decreasing term life insurance from one of the UK's largest insurers. Critical illness cover add-on available.
One of the UK's best-known insurance brands. Home, car, pet, and travel insurance. Known for Winston the dog mascot. Only available direct — not on comparison sites.